Cookie Policy
Cookie Policy
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They allow us to recognize your device on subsequent visits, provide certain functions, and analyze your user behavior.
In addition to cookies, we also use similar technologies such as tracking pixels or the Facebook Conversion API (CAPI) to improve the functionality and reach of our website.
2. What Categories of Cookies Do We Use?
When visiting our website, cookies may be set in the following categories:
a) Necessary
These cookies are technically required for the operation of the website and enable basic functions such as page navigation, shopping cart, or secure login.
b) Statistics
These cookies help us understand how visitors use our website by collecting information anonymously. For this purpose, we use, for example, Google Analytics 4, partly via Google Tag Manager.
c) Marketing
These cookies are used to track visitors across websites. The goal is to display relevant and personalized advertising.
For this we use, among others:
- Meta Pixel
- Meta Conversion API (CAPI)
- Meta Custom Audiences and Lookalike Audiences
d) Preferences
These cookies allow us to store information that affects the behavior or appearance of the website â e.g. preferred language or region.
3. Legal Basis
The use of technically necessary cookies is based on Section 25 (2) TTDSG and Art. 6 para. 1 lit. f GDPR (legitimate interest).
The use of all other cookies (statistics, marketing, preferences) takes place only with your explicit consent pursuant to Section 25 (1) TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. This consent is obtained via our consent banner.
4. Manage Cookie Settings
You can change or withdraw your cookie settings at any time via the following link: Adjust Cookie Settings
5. Use of Third-Party Providers
We use services from third-party providers such as Google, Meta (Facebook/Instagram), Shopify, and where applicable Klaviyo. These providers may transfer personal data to third countries such as the USA. In such cases, we rely on Standard Contractual Clauses pursuant to Art. 46 GDPR to ensure an adequate level of data protection.
6. Retention Period
Cookies have different retention periods. Some are stored only for the duration of your session (âsession cookiesâ), while others are stored permanently for several months (âpersistent cookiesâ). Details on this can be found in the settings of our cookie banner.
7. List of Cookies Used
Necessary
| Name | Description | Duration | Provider |
|---|---|---|---|
| _ab | Determines when the admin bar is displayed in the storefront. | 1 year | Shopify International Limited |
| _abv | Maintains the minimized state of the admin bar. | 1 year | Shopify International Limited |
| _checkout_queue_token | Used when there is a queue during the checkout process. | 1 year | Shopify International Limited |
| _cmp_a | Used to manage the customerâs privacy settings. | 1 day | Shopify International Limited |
| _identity_session | Contains the userâs identity session ID. | 2 years | Shopify International Limited |
| _master_udr | The permanent ID of the device. | Session | Shopify International Limited |
| _pay_session | The Rails session cookie for Shopify Pay. | Session | Shopify International Limited |
| _secure_account_session_id | Used to track a customer session for new customer accounts. | 30 days | Shopify International Limited |
| _session_id | Used in generating reports and analytics. | 2 years | Shopify International Limited |
| _shopify_country | Used in Plus shops where currency or country is set via GeoIP, to avoid GeoIP lookups after the first request. | 30 minutes | Shopify International Limited |
| _shopify_essential | Contains essential information for the proper functioning of a shop, such as session and checkout information and anti-tampering data. | 1 year | Shopify International Limited |
| _storefront_u | Used to facilitate updating of customer account information. | 1 minute | Shopify International Limited |
| _tracking_consent | Used to store a userâs preferences when a merchant has set up privacy rules in the visitorâs region. | 1 year | Shopify International Limited |
| auth_state_<> | Stores authentication status before customers are redirected to a third party for authentication. | 25 minutes | Shopify International Limited |
| card_update_verification_id | Supports verification when a buyer is redirected back to Shopify after completing 3D Secure during checkout. | 20 minutes | Shopify International Limited |
| cart | Contains information about the userâs shopping cart. | 2 weeks | Shopify International Limited |
| cart_currency | Used after checkout to initialize a new, empty cart with the same currency as the one just completed. | 2 weeks | Shopify International Limited |
| cart_sig | A hash of the contents of a cart. Used to verify the integrity of the cart and ensure the performance of certain cart operations. | 2 weeks | Shopify International Limited |
| cart_ts | Used in connection with checkout. | 2 weeks | Shopify International Limited |
| checkout | Used in connection with checkout. | 21 days | Shopify International Limited |
| checkout_prefill | Encrypts and stores URL parameters with personal data used in cart permalink URLs. | 5 minutes | Shopify International Limited |
| checkout_session_lookup | Used in connection with checkout. | 3 weeks | Shopify International Limited |
| checkout_session_token_<> | Used when a checkout session is established on the server. | 3 weeks | Shopify International Limited |
| checkout_token | Tracks the landing page of visitors coming from other websites. | Session | Shopify International Limited |
| customer_account_locale | Used to track the locale of a customer account when redirecting from checkout or storefront to customer accounts. | 1 year | Shopify International Limited |
| customer_payment_method | Stores the payment method updated for subscriptions. | 1 hour | Shopify International Limited |
| customer_shop_pay_agreement | Used to verify a new payment method for Shop Pay. | 20 minutes | Shopify International Limited |
| device_fp_id | Contains the device fingerprint ID, used as a fraud prevention measure. | Session | Shopify International Limited |
| device_id | Contains the session device ID, used as a fraud prevention measure. | Session | Shopify International Limited |
| discount_code | Stores a discount code (received from an online shop visit with a URL parameter) to be applied at the next checkout. | Session | Shopify International Limited |
| dynamic_checkout_shown_on_cart | Adjusts the checkout experience for buyers who use regular checkout instead of dynamic checkout. | 30 minutes | Shopify International Limited |
| hide_shopify_pay_for_checkout | Set when a buyer cancels the Shop Pay login modal during checkout. Displays an informational message to the buyer thereafter. | Session | Shopify International Limited |
| identity-state | Stores the status before customers are redirected for identity authentication. | 1 day | Shopify International Limited |
| identity-state-<> | Stores the status before customers are redirected for identity authentication. | 1 day | Shopify International Limited |
| identity_customer_account_number | Stores an ID that facilitates login across customer account and storefront domains. | 12 weeks | Shopify International Limited |
| keep_alive | Used when international domain redirection is enabled, to determine if a request is the first of a session. | Session | Shopify International Limited |
| locale_bar_accepted | Retained when the modal from the Geolocation app has been accepted. | Session | Shopify International Limited |
| locale_bar_dismissed | Retained when the modal from the Geolocation app has been dismissed. | 1 day | Shopify International Limited |
| localization | Used to localize the shopping cart according to the correct country. | 2 weeks | Shopify International Limited |
| logged_in | Indicates the logged-in identity. | 12 weeks | Shopify International Limited |
| login_with_shop_finalize | Used to facilitate login to the shop. | 5 minutes | Shopify International Limited |
| master_device_id | The permanent ID of the device. | 1 year | Shopify International Limited |
| order | Used to enable access to the buyerâs order detail page data. | 3 weeks | Shopify International Limited |
| pay_update_intent_id | Stores the ID of an update intent for a Shop Pay billing agreement, required for a callback after verifying a new Shop Pay payment method. | 20 minutes | Shopify International Limited |
| preview_theme | Indicates whether the theme is being viewed in preview. | Session | Shopify International Limited |
| previous_checkout_token | Used to prefill checkout with details from the previous checkout. | 1 year | Shopify International Limited |
| previous_step | Used in connection with checkout. | 1 year | Shopify International Limited |
| profile_preview_token | Used to display a preview of checkout customizations. | 5 minutes | Shopify International Limited |
| receive-cookie-deprecation | A cookie used by Google to identify certain Chrome browsers affected by the deprecation of third-party cookies. More information about this cookie can be found here. | Session | Shopify International Limited |
| remember_me | Used to prefill checkout with details from the previous checkout. | 1 year | Shopify International Limited |
| secure_customer_sig | Used to identify a customer once they log into a shop so they do not have to log in again. | 1 year | Shopify International Limited |
| shop_pay_accelerated | Indicates whether a buyer is eligible for accelerated checkout with Shop Pay. | 1 year | Shopify International Limited |
| shopify-editor-unconfirmed-settings | Stores changes a merchant makes in the editor to update the preview. | 16 hours | Shopify International Limited |
| shopify_pay | Used to log in a buyer to Shop Pay when they return to checkout in the same shop. | 1 year | Shopify International Limited |
| shopify_pay_redirect | Used to speed up the checkout process when the buyer has a Shop Pay account. | 1 year | Shopify International Limited |
| storefront_digest | Stores a digest of the storefront password so merchants can preview their storefront while it is password protected. | 1 year | Shopify International Limited |
| tracked_start_checkout | Used in connection with checkout. | 1 year | Shopify International Limited |
| user | Used in connection with shop login. | 1 year | Shopify International Limited |
| user_cross_site | Used in connection with shop login. | 1 year | Shopify International Limited |
| wpm-domain-test | Used to test Shopifyâs Web Pixel Manager with the domain to ensure everything is functioning correctly. | Session | Shopify International Limited |
Statistics
| Name | Description | Duration | Provider |
|---|---|---|---|
| _ga | Records how the website is used by visitors. | 2 years | Google LLC |
| _ga_* | Captures the session status and interactions of visitors within a session. | 2 years | Google LLC |
| _landing_page | Tracks the landing page of visitors coming from other websites. | 2 weeks | Shopify International Limited |
| _orig_referrer | Enables merchants to determine from where visitors are coming. | 2 weeks | Shopify International Limited |
| _shopify_ga | Contains Google Analytics parameters that enable cross-domain measurement. | Session | Shopify International Limited |
| _shopify_s | Used to identify a specific combination of browser session and shop. Automatically deleted 30 minutes after last use. | 30 minutes | Shopify International Limited |
| _shopify_sa_p | Tracks the landing page of visitors coming from other websites to support marketing analytics. | 30 minutes | Shopify International Limited |
| _shopify_sa_t | Tracks the landing page of visitors coming from other websites to support marketing analytics. | 30 minutes | Shopify International Limited |
| _shopify_y | Shopify analytics. | 1 year | Shopify International Limited |
| checkout_one_experiment | Used when a checkout is eligible for Checkout One and has been assigned to an experiment (control or test group). | Session | Shopify International Limited |
| shop_analytics | Contains required buyer information for analytics in Shop. | 1 year | Shopify International Limited |
| unique_interaction_id | Used in calculating checkout metrics. | 10 minutes | Shopify International Limited |
Marketing
| Name | Description | Duration | Provider |
|---|---|---|---|
| _fbp | Used to recognize website visitors and deliver personalized advertising on Facebook and Instagram. | 3 months | Meta Platforms Ireland Ltd. |
| _fbc | Stores the Facebook Click ID (fbclid) when a user arrives on the website via a Facebook ad. Used for conversion tracking. | 3 months | Meta Platforms Ireland Ltd. |
7. Manage cookie settings
Here you can manage your cookie settings.